EOI: Consultancy: Mapping of Radio Stations and Social Media Platforms for National Social Register (NSR) Awareness Campaigns in Abia, Benue, Oyo, Sokoto States and the FCT

ActionAid (AA) Nigeria is an affiliate of ActionAid International, a global alliance of organisations working to achieve a world without poverty and injustice, in which every person enjoys the right to a life with dignity. As a large and visible development organisation, we work in 45 countries in Africa, Asia, Europe, and the Americas. Our expertise lies in community-led approaches to development and working through partnerships with the poor and other grassroots organisations.

Background 

ActionAid Nigeria, through the European Union-funded Support for Strengthening Social Protection in Nigeria (ESSPIN) Project, is supporting efforts to strengthen social protection systems and improve the effectiveness of the National Social Register (NSR) in Abia, Benue, Oyo, Sokoto States, and the Federal Capital Territory (FCT).

The NSR is a key mechanism for identifying poor and vulnerable households and facilitating their access to social protection interventions. However, low levels of public awareness, misinformation, and limited citizen engagement continue to affect trust and participation in the registration process, particularly among women, youth, persons with disabilities (PWDs), and other vulnerable groups.

To address these challenges, the ESSPIN project seeks to implement targeted awareness and mobilisation campaigns using radio and social media platforms to reach diverse audiences across the project locations. Given variations in media consumption patterns, audience preferences, and communication channels across states, there is a need to identify the most effective platforms for disseminating information and engaging citizens.

The proposed mapping exercise will assess radio stations, social media platforms, and micro digital influencers with strong reach and engagement, providing evidence to guide strategic communication, advocacy, and mobilisation efforts to increase awareness, trust, and participation in the National Social Register.

Purpose of the Assignment

The purpose of this assignment is to conduct a comprehensive mapping and analysis of radio stations and social media platforms across Abia, Benue, Oyo, and Sokoto States, as well as the FCT, to support effective citizen awareness, mobilisation, and participation in the National Social Register (NSR).

Objectives of the Mapping 

The specific objectives are to:

• Identify radio stations with strong listenership and wide audience coverage across the target states and the FCT.
• Assess radio stations based on audience demographics, language use, programme formats, credibility, and relevance to target populations.
• Identify key social media platforms, online communities, and micro digital influencers with significant reach and engagement.
• Analyse audience demographics, engagement levels, content trends, and platform relevance for awareness campaigns.
• Generate state-specific insights on media consumption patterns and communication preferences.
• Develop a comprehensive database of radio stations, social media platforms, and influencers across different audience size categories to support NSR awareness and mobilisation campaigns.
• Generate evidence-based recommendations to inform the ESSPIN communication and advocacy strategy.

Scope of Work

The consultant/firm will undertake the following tasks:

• Participate in an introductory meeting with the ESSPIN project team.
• Develop and submit an inception report detailing the approach, methodology, and workplan.
• Design a media mapping tool and methodology for assessing audience reach, credibility, engagement, and relevance.
• Identify radio stations with high listenership and wide coverage across the focal states and the FCT.
• Assess language use, audience demographics, programme types and rate cards.
• Identify key social media platforms, micro-influencers, and online communities relevant to the target locations.
• Analyse social media engagement levels, audience demographics, and content trends.
• Present findings and recommendations to ActionAid Nigeria and the ESSPIN project team.

Key Deliverables

The consultant/firm is expected to deliver:

1. Media Mapping Database containing information on identified radio stations, social media platforms, and influencers.
2. Submit a report for the specific State in which they conducted the assignment (Abia, Benue, Oyo, Sokoto, or the FCT, as applicable).
3. Presentation (PowerPoint) summarising key findings and strategic recommendations for NSR awareness campaigns.

Duration of the Assignment

The consultancy will be implemented across the following locations and timelines:

1. Federal Capital Territory (FCT): One (1) Consultant for a period of 12 working days.
2. Abia and Oyo States: One (1) Consultant for a period of 10 working days to cover both states.
3. Sokoto and Benue States: One (1) Consultant for a period of 10 working days to cover both states.

The allocated number of days for each assignment includes all phases of the consultancy, namely: inception and planning, tool development, media mapping, data collection and analysis, report writing, and submission of the final report.

Required Qualifications and Experience

The consultant(s) to be recruited should possess the following qualifications and experience:

• A good understanding and practical experience in communication research, media mapping, audience analysis, social and behaviour change communication, advocacy, or related fields.
• A minimum of a bachelor’s degree in mass communication, Media Studies, Communication for Development, Social Sciences, Digital marketing /communication, Development Studies, or a related field. A master’s degree will be an added advantage.
• At least 5 years of experience conducting media research, communication assessments, audience analysis, or similar assignments.
• Demonstrated experience in designing and implementing media mapping or communication-related studies.
• Strong analytical, report writing, and presentation skills.
• Experience working with development organisations, donor-funded projects, or social protection programmes will be an added advantage.
• Proficiency in Microsoft Office applications and relevant data analysis tools.
• Excellent interpersonal and stakeholder engagement skills.
• Ability to work effectively within a multidisciplinary team and deliver quality outputs within agreed timelines.

The following compliance documents would be submitted with the applications: 

• Company profile
• CAC registration (CAC 7)
• Tax clearance certificate
• Evidence of previous jobs, especially with INGOs
• Audited accounts (at least 2023)

Terms of Payment

ActionAid will deduct 5% withholding tax from the total sum, in accordance with Nigerian tax law, for onward remittance to the Federal Inland Revenue Service.

Submission of Expression of Interest

Please send your expression of interest (detailing how you intend to accomplish this assignment with samples of similar jobs done within the past 2 years), CV and financial budget to procurement.nigeria@actionaid.org on or before July 8th, 2026. 

Applications should be sent in one Microsoft Word document titled:

“(Name) Consultancy for Radio and Social Media Mapping”

Women, youth, and Persons with Disabilities (PWDs) are encouraged to apply.

Interested candidates should indicate if they are applying as;

1. A Consultancy Firm (A consultancy firm can apply to work in all locations). OR
2. An Individual (Individual Consultants can apply to work either in FCT, Abia and Oyo, or Sokoto and Benue)

Only shortlisted candidates will be contacted for the next stage.